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Summary
I’m a results-driven Marketing Director who builds high-performing teams and partner ecosystems to fuel demand and revenue. I’ve led multi-channel campaigns, scaled referral and ambassador programs, and launched data-backed initiatives that increase qualified pipeline, strengthen retention, and expand brand trust in new markets. Equally strategic and hands-on, I collaborate across product, sales, and success while rolling up my sleeves to craft content and optimize digital channels. Grounded in customer focus, innovation, and accountability, I turn complex challenges into clear, repeatable playbooks – and bring a curious, creative spark from my travels and side projects to every program I lead.
Work History
LaunchBay [Louisville, CO]
Director of Marketing
October 2025 – April 2026
As Marketing Director at LaunchBay, I owned the company’s full-funnel growth strategy across demand generation, lifecycle marketing, brand, partnerships, and go-to-market execution for a fast-growing SaaS startup.
I led the company’s rebrand and repositioning from Motion.io to LaunchBay, refining messaging, positioning, and ideal customer targeting to support long-term growth.
I implemented HubSpot Marketing & Sales Hub and launched new acquisition channels including LinkedIn Ads, AI-powered outbound, and Reddit Ads, optimized SEO, AEO and Google Ads performance.
Working closely with executive leadership, Product, and Sales, I helped shape customer journeys, pricing, and revenue strategy while managing internal marketing resources and external contractors to execute scalable growth initiatives.
ServiceCore [Denver, CO]
Director of Partnerships
January 2025 – September 2025
As Director of Partnerships, I built and managed a portfolio of referral, influencer, and co-marketing partners that delivered $370K in new pipeline revenue in just nine months.
I structured and negotiated revenue-share agreements, software integrations, and joint campaigns, while also launching a customer ambassador program that boosted new customer acquisition by 32%.
By aligning Sales, Marketing, Finance, and Product, I ensured measurable ROI across initiatives and secured strategic alliances with top-tier industry players through strong event representation and relationship-building.
ServiceCore [Denver, CO]
Director of Marketing
July 2022 – January 2025
In this role, I led end-to-end marketing strategy across digital, content, and events, driving 165% YoY growth in inbound leads.
I launched new product go-to-market strategies, crafted positioning and messaging, and showcased customer success stories to strengthen brand credibility.
Managing a team of six, I fostered collaboration across Sales and Customer Success, while building reporting dashboards to measure campaign ROI, pipeline contribution, and attribution, ensuring every initiative was data-backed and growth-focused.
EverCommerce [Denver, CO]
Sr Marketing Manager
November 2020 – July 2022
As Marketing Manager, I oversaw marketing for a portfolio of eight companies, tailoring strategies to diverse industries and growth goals.
I executed integrated campaigns across digital, SEO, and events that lifted demo bookings by 12% and generated over 250 pipeline opportunities through trade shows, webinars, and customer events.
By partnering with Sales leadership, I improved messaging alignment and shortened sales cycles, while mentoring junior staff to strengthen campaign delivery, consistency, and team effectiveness.
Brighter Vision [Lafayette, CO]
Sr Marketing Specialist
September 2017 – November 2020
Early in my career, I played a pivotal role in scaling the company from 1.5K to 6K customers, directly contributing to growth that led to acquisition.
I specialized in SEO and HIPAA-compliance, managing sensitive accounts, audits, and support tickets while also ensuring smooth migrations, domain transfers, and hosting solutions that improved retention.
Beyond technical contributions, I created sales collateral, case studies, and pitch decks that helped secure new accounts, and coordinated webinars that increased live attendance by 18% in six months.
Resume
